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Collection of Journey

At the heart of our latest project was a bold challenge: to create a story where each piece of furniture becomes one with its surroundings.

Location: USA

Partner: WOO Furniture

Our journey began with a deep contemplation of how to bring out the true essence of each piece of furniture, selecting environments where their stories could naturally unfold. Take the Forest sofa, for example—it found its home in the heart of an actual forest. Here, its fabric and form melded effortlessly with the lush greenery, while its structure stood in elegant contrast, a testament to human craftsmanship amidst nature's wild beauty. Similarly, the Lake sofa was positioned near tranquil waters, where its graceful curves mirrored the gentle waves, embodying both serenity and sophistication.

We deliberately embraced contrasts — not only in the choice of settings but also in the interplay of colors, materials, and atmospheres. The rough textures of bark and stone juxtaposed with the soft, inviting fabric, while the organic shapes of leaves and branches played against the precise, clean lines of design. Each natural environment, whether it was a dense forest, a sunlit meadow, rugged cliffs, or a peaceful lake, was chosen to enrich the narrative of the furniture. Wide shots allowed the surroundings to envelop the pieces, emphasizing the harmonious relationship between design and nature, while close-up angles revealed intricate details, textures, and finishes, drawing the viewer into the subtle artistry of each creation.

Color was a crucial element in achieving balance among these contrasts. Our team meticulously curated color palettes to resonate with the specific mood and atmosphere of each location, ensuring that every hue supported the story we aimed to tell. Each piece of furniture didn’t just blend with its environment; it also stood as a symbol of the delicate balance between nature and design.

This project transcended the mere presentation of furniture; it was about forging connections — between past and present, nature and human creation, subtlety and boldness. Through this exploration of contrasts, we discovered that when each piece was placed in its perfect setting, it evolved beyond being an object. It became an integral part of the narrative, an element of the environment, and a reflection of the beauty found in balance.

Services we provided

  • Concept Creation
  • Product Rendering
  • Product Rendering Animation

Concept

For this section, desert where the horizon seems endless, the stark beauty of the landscape unfolds in a play of light and shadow. Towering sand dunes rise like ancient monoliths, their curves etched by the relentless wind, while the sun blazes overhead, casting a harsh, golden glow that saturates everything in its path. The contrast between the endless, barren expanse and the intricate details of the decaying structures tells a story of isolation and endurance.

At the lake's, where the water laps gently against the shore, the focus remains steadfast on the subject despite the surrounding serenity. The tranquil ripples reflect a history long past, each wave, though calm and rhythmic, whispers tales of forgotten times, weaving a narrative of history against the backdrop of serene waters.

This story where the bright, vivid hues of the juice-colored accents stand in striking contrast to the understated elegance of the backdrop. This interplay of bold, colorful elements against a more subdued environment underscores the contrast between contemporary flair and classic style. Our street images captures blending Vogue-inspired aesthetics with a fresh, super-stylish vibrancy that highlights the essence of our design.

In locations brimming with activity — cinemas, stadiums, and theaters — the design concept thrives amidst the hustle and bustle. Here, rich textures like vintage velour and the interplay of colors evoke a sense of nostalgia while juxtaposing against the vibrant. This contrast underscores the sophisticated charm of the materials, showcasing their unique appeal in a dynamic urban setting.

Final content

Team

Kateryna Sokolova
Art Director
Anastasia Zaharova
3D Artist
Kate Mironova
Project Management Officer
Ihor Matvienko
Lead Animation Artist
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