Stories from the studio

William Chizhovsky is presently CEO of The Good Plastic Company. The Good Plastic Company is an international manufacturer of surface materials that helps brands to make a visible commitment to sustainability. William and his team’s aspirational goal is to substitute virgin plastic and other non-sustainable materials wherever possible. We were excited to hear from William about his entrepreneurial journey, which started with small businesses and led to the foundation of The Good Plastic Company. He highlights the importance of combining business success with positive societal and environmental impact. The company's focus on recycling plastic waste for interior design products, its commitment to sustainability, and collaborations with major brands like Nike showcase their dedication to making a meaningful difference in the world.

Have you ever wandered through the image that not only captured architecture but seamlessly blended it with the pulse of life? Right, I am talking about lifestyle rendering - where creativity meets reality in the most creative way. Lifestyle rendering is a magic brushstroke in the world of architectural visualization. It's more than just creating buildings, it's about crafting kind of immersive experiences. Imagine strolling through vibrant streets, gazing at the sun-kissed balconies, and feeling the rhythm of a place before it's even built. This technique marries architectural designs with the art of storytelling, breathing life into the renderings.

In the dynamic world of real estate development, creating a winning marketing strategy requires finesse, precision, and a touch of innovation. As the landscape continues to evolve, here are a few useful suggestions which I think could elevate the marketing game and stand out in a fast-changing market.

In recent years, the field of architectural visualization has undergone a significant transformation due to the rapid advancement of artificial intelligence (AI) technologies. AI has brought forth a paradigm shift, revolutionizing the way architects, designers, and stakeholders perceive and communicate architectural concepts. This essay delves into the multifaceted influence of AI on architectural visualization, exploring its applications, benefits, challenges, and the potential future trajectory of this transformative synergy.

In today's fast-paced digital landscape, the approach to content creation and distribution has undergone a significant transformation. With technological advancements, changing consumer behavior, and the rise of various platforms, content creators and marketers are facing new challenges and opportunities.

The world of architecture and high fashion may seem like distinct domains, but over the years, these two creative industries have developed a captivating synergy. The fusion of architecture and high fashion represents a unique symbiotic relationship that goes beyond mere aesthetics. This essay explores how these seemingly disparate disciplines intertwine, influence each other, and create groundbreaking designs. From the parallels in their design principles to the mutual inspiration they draw from various sources, the fusion of architecture and high fashion has resulted in innovative and boundary-pushing creations that redefine the way we experience and perceive design.

3D visualization is an integral part of the content world we now live in. Not surprisingly, the demand for professionals capable of creating impressive work is only growing and will continue to grow in the new decade, in parallel with the increase in the amount of content in the world. Creating and developing our studio, we are constantly faced with the question of finding talents and involuntarily ask ourselves the question — what qualities should a talented artist have today, what is his portrait? And what, ultimately, is 3D visualization today — a full-fledged craft or a sophisticated art form?

The design thinking movement has had a profound impact on various industries, including architecture. As a problem-solving approach that prioritizes user-centricity, collaboration, and creativity, design thinking has challenged traditional architectural paradigms and revolutionized the way architects approach their craft. This essay explores the emergence of the design thinking movement, its core principles, and its connection to architecture. By understanding the evolution of design thinking and its application in architectural practice, we can appreciate its transformative potential in shaping more human-centered and innovative built environments.

In recent years, the integration of Artificial Intelligence (AI) into various industries has revolutionized the way we work and interact with technology. Architecture, as a field, has also embraced the potential of AI to enhance design, planning, and construction processes. By leveraging AI-powered tools and algorithms, architects can optimize their workflows, generate innovative designs, and improve the efficiency of their projects. This essay explores six key practices that are bringing AI into architecture, transforming the way architects approach their work.

In this article, we would like to discuss how the decor in design becomes a valuable part of storytelling, exploring how it can captivate our senses, inspire our imagination, and breathe life into our living spaces. Thus, we would point to four main phases while designing the space - setting the stage, choosing the perfect color scheme and mood, texture and sensory experience, and proper arrangement and composition.