Stories from the studio

What are the different types of 3D animation out there? And what are the various 3D animation methods out there? By creating environments in 3D animation, animators can transport viewers to previously unexplored locales that are impossible to film. The distinction between what is real and what is imagined is increasingly muddled thanks to this animation technique's constant improvement and ground-breaking innovations. In contrast to conventional 2D animation, 3D animation increases the subjects' height, width, and depth to produce lifelike details and realistic textures.

CGI post-production is the last but not in any way the least imperative part of working on an architectural render. It characterizes the overall appeal, atmosphere, and hence the effect and marketing success of a picture.

Planning for cities, suburbs, and rural areas involves a dynamic set of objectives that are crucial to the development of sustainable cities. We must successfully construct the boundaries between each, where urban meets suburban, and where suburban meets small town, in addition to taking into account what is there within each. Urban sprawl, or what occurs when communities expand quickly from city centres, has drawn the attention of urbanists in recent years. What happens when cities "sprawl" out of control, and can egalitarian communities be created through the New Urbanism design principles? Planning methodology known as "New Urbanism" was developed as a counter to the post-World War II development trend of urban expansion. 

A 3D rendering brief should be well-written and properly structured to ensure that both clients and 3D artists understand every aspect of the future design. It needs to describe various points that include the project’s purpose, type of images, style, and the visualization’s overall mood. In CUUB, we always pay a lot of attention to the point brief that we receive from the client. The clear brief helps us in understanding the specific results that our clients are looking for and their target audience. It also reduces potential miscommunications and makes it easier to manage the project.

One of the key elements in bringing your 3D graphics to life is the camera angles. Different perspectives have an impact on minute details, the local context, architectural highlights, and ultimately the perception of the projects. It is focused on striking a suitable balance between the prominent building features and the community.

What is taste and is it important in architectural visualization? I thought what makes a good render outstanding, why some works, being of good quality, pass by our attention, while others are reflected in our memory and give pleasant emotions?

Place branding has evolved into a vital element of city marketing strategies that highlight the enticing aspects of the cities. Place branding could help the city's economy flourish and improve the quality of life for both locals and tourists. Sebastian Zenker, an associate professor at Copenhagen Business School, defines place branding as the intentional management of upgrading, changing, or creating the place brand in the minds of the place consumers.

I have always been interested in photography as an art form. Artistic painting, the progenitor of photography, is a reflection of the artist's imagination, also tells us a story, but in a different way, because it takes a long time to create it.

Have you ever purchased or sold real estate? The real estate market of today will then become clear to you. Virtual reality is already changing the real estate sector. Virtual reality technology has the potential to help real estate brokers expand their companies, attract more clients, and offer top-notch services.

Renderings play a crucial role in the presentation of a project in this era of intense marketing, where architectural ideas increasingly seem to focus on hyper-realistic representation to persuade clients (or the jury in the case of architectural competitions) that the upcoming construction will achieve just as much quality as the visual fantasy. Because of this, new upgrades and rendering-specific software are released every year.