Stories from the studio

Architecture is often perceived as a discipline driven by creativity and aesthetics, where form and function merge to create spaces that inspire and shelter. However, a deeper understanding of how these spaces influence human behaviour, cognition, and emotions has emerged through the interdisciplinary field of neuroscience. Neuroscience and architecture, when combined, offer a profound insight into how our brains interact with the built environment, making it possible to design spaces that go beyond mere physical utility to enhance mental and emotional well-being.

In recent years, the confluence of artificial intelligence (AI) and the metaverse has begun to revolutionize various fields, with architecture and urban planning being no exceptions. The concept of placemaking, traditionally grounded in creating meaningful public spaces that promote people's health, happiness, and well-being, is undergoing a profound transformation. With the advent of AI and virtual realities, placemaking is now extending beyond physical boundaries into digital realms.

The contemporary architectural landscape often grapples with the tension between mass production and artistic expression. As urbanization accelerates, the demand for cost-effective and efficient building solutions grows, frequently at the expense of creativity and uniqueness. This article explores the myriad ways in which art can be seamlessly woven into the fabric of mass-produced architecture, ultimately redefining the built environment.

The advent of the metaverse is revolutionizing many sectors, with retail being at the forefront of this transformation. Imagine a world where shopping isn't constrained by physical boundaries but is an immersive experience that combines the digital and physical realms seamlessly.

My recent trip to London was more than just a business adventure — it was a deeply enriching experience. As I set out to explore new opportunities and expand the new vibrant market for CUUB, I had a great opportunity to meet with incredible people, explore what is actually the UK market from the inside and feel what are the current needs and trends in the field of creative content for most of the partners.

The extreme environments pose some of the most fascinating and formidable challenges. From the scorching heat of deserts to the frigid extremes of the polar regions, architects are pushing the boundaries of design and engineering to create structures that not only withstand harsh conditions but also blend seamlessly into their surroundings. These innovations reflect a deep understanding of environmental nuances and demonstrate the incredible potential of architectural creativity.

The distinction between urban and resort hotels is more than just a difference in location. These types of properties cater to unique cultural contexts, target diverse audiences, evoke different emotional atmospheres, and employ varied marketing strategies. Recognizing and effectively addressing these differences is essential for creating compelling content that resonates with the intended audience.

Today we invite you to embark on this exciting voyage and explore the groundbreaking architectural wonders. Believe us, it will be an exciting journey through different countries of the world! We will visit the United Arab Emirates, the USA, mysterious Australia and China.

The power of colour plays a pivotal role in interior design, especially within the realm of luxury real estate. Colours not only enhance the aesthetic appeal of a space but also significantly impact human emotions and behaviour. For architects, designers, and potential clients, understanding the influence of colour can transform a property from merely opulent to profoundly mesmerizing.

Staying ahead of market trends is crucial for architects and industry enthusiasts. The landscape of property development is ever-changing, driven by shifts in demographics, technology, and economic factors. This article explores the latest real estate market trends.